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Bikes

WeThePeople Audio Frameset
$599.99
The Audio 22" Frameset is WeThePeople's first-ever 22" frameset. The larger diameter wheel provides a more stable ride without sacrificing the classic BMX look and feel. It's perfect for the die-hard trail dogs and taller riders looking for bike more fitting to their size, without having to ride a bike that simply isn’t BMX. The geometry is dialed. The size is right. - Allround frame and fork kit designed for 22‘‘ wheels - Wider rear triangle allows clearance for a 2.40" tire - Extruded top tube with integrated threads for cable guides - Frame comes drilled for removable brake mounts, but brake hardware is not included - Slim profile integrated seat clamp - Top and down tube gussets
WeThePeople Battleship Frame
$469.99
Combining cutting-edge hydroforming technology with input from team riders Dan Kruk and Jordan Godwin, the WeThePeople Battleship frame is the perfect match for the progressive street rider. Boasting an incredibly short 12.7" chainstay, thicker CNC machined dropouts (designated to work flawlessly with hub guards and pegs), and a fully brakeless design; the Battleship is a super tough, no-nonsense street weapon with WTP's most responsive geometry yet. - Hydroformed top and down tube for the strongest possible connection to the headtube - Super strong, technical street frame with the shortest chainstay possible - Taller 127mm extended headtube for fewer spacers with an uncut fork - Wider rear triangle allows clearance for a 2.5" tire - Fully brakeless frame - Slim-profile integrated seat clamp - Chainstay length: 12.7" slammed, 13" centered - Mid-BB width: 74mm, height: 11.7" - Weight: 2.325kg/5.125lbs (20.5") - Jordan Godwin signature frame
WeThePeople Buck Frame
$469.99
A Wethepeople classic, the Buck Frame was based on Dillon Lloyd's blend of progressive technical riding and all-out savagery. The Buck has been upgraded with 9.25" standover and shorter 13.2" chainstay as per Dillon's request. It features ovalized dent-resistant chain stays, taller 127mm extended headtube for fewer spacers with an uncut fork, and a wider rear triangle, allowing clearance for a 2.5" tire. - Ovalized, dent-resistant chainstays - Taller, 127mm extended headtube - Wider rear triangle allows clearance for a 2.50" tire - Extruded top tube with integrated threads for cable guides - The frame comes drilled for removable brake mounts, but brake hardware is NOT included - Slim profile integrated seat clamp - Top and down tube gussets - Chainstay length: 13.2" with 25-9 gearing - Mid-BB width: 74mm, height: 11.8" - Weight: 2.39kg /5.27lbs (21")
WeThePeople Pathfinder Frame
$454.99
Felix Prangenberg's Pathfinder utilizes cutting edge and innovative technology that goes hand-in-hand with Felix’s highly progressive style of riding. The WeThePeople Pathfinder frame uses ‘new school street inspired’ responsive geometry with a groundbreaking new offset thickness chain stay and bottom bracket shell, to strengthen the frame in areas susceptible to grind damage. - Brakeless frame - Extruded offset thickness dent resistant chainstays - Super strong offset thickness bottom bracket shell - Top and down tube gussets - Super steep 76-degree headtube - Wider rear triangle allows clearance for a 2.5" tire - Chainstay length: 12.95" slammed, 13.2" centered - Mid-BB, width: 74mm, height: 11.7" - Weight: 2.36kg/5.2lbs
WeThePeople Revolver Frame
$469.99
The Revolver frame, the do-it-all and do it well model from WeThePeople. It's a frame that was created with the sole intention of shredding on any terrain, with larger diameter rear tubing and an investment cast wishbone to not only give the Revolver a strong and unique look but more importantly to strengthen and stiffen the whole frame up, giving it a stable yet responsive feel. Adding some brakes to your rig is certainly no cause for shame. Holes in the seat stays let you mount a u-brake for more versatility and a touch more confidence to go big. Combined with new 7.5mm thick investment cast dropouts with integrated chain tensioners, the Revolver is a deadly weapon capable of just about anything. - All-around geometry - Oversize seat stays and chainstays for increased stiffness - Wider rear triangle allows clearance for a 2.5" tire - Investment cast wishbone - Drilled for removable brake mounts, but brake hardware is NOT included - Custom 127mm headtube with smoother shape and matching bottom bracket shell - Includes WTP Supreme alloy seat clamp - Top and down tube gussets - Chainstay length: 13.25" slammed with 28-9 gearing, 13.5" centered - Mid-BB width: 74mm, height: 11.5", CNC machined and heat-treated - Weight: 2.385kg - 5.25lbs
Premium Products Inspired
$519.99
Let Premium's Inspired be your source for creativity when sessioning your new favorite line. A full hi-ten frame with 20.5-inch top tube, 8.75-inch bars, three-piece chromoly cranks, 2.4-inch CK tires and a rear brake keep you feeling confident in the flow, while Kinetic pedals and Team flangeless grips give you complete control when going big is the only way.
Premium Products Subway
$669.99
Premium's Subway rolls on 36-hole alloy rims wrapped in 2.4-inch CK tires to keep you on track no matter how sketchy things get. Three-piece chromoly cranks, 25/9 gearing, and a rear brake provide the necessary tools to move, while 8.75-inch (20.5 TT) or 9-inch (21 TT) bars and a Fat Capitol Pivotal seat/post combo give you the control to stomp huge airs.
Norco Aurum A1
$4,399.00
The Aurum Aluminum offers a DH-proven design in a premium aluminum frame. As the ultimate DH park rig, the Aurum Aluminum will happily churn out park lap after park lap throughout the season. 200mm of front and rear travel deliver excellent suspension performance and will turn the roughest terrains into smooth rides. Originally developed in collaboration with Norco Factory Racing, the bike’s World-Cup racing heritage will also put any passionate downhill racer to the forefront when racing against the clock.
Norco Aurum A1 Frame
$1,999.00
The Aurum Aluminum offers a DH-proven design in a premium aluminum frame. As the ultimate DH park rig, the Aurum Aluminum will happily churn out park lap after park lap throughout the season. 200mm of front and rear travel deliver excellent suspension performance and will turn the roughest terrains into smooth rides. Originally developed in collaboration with Norco Factory Racing, the bike’s World-Cup racing heritage will also put any passionate downhill racer to the forefront when racing against the clock.
Norco Aurum A7 Framekit
$1,759.00
The Norco Aurum A7 offers a World Cup-proven design in a premium alloy frame. This 650B-wheeled downhill race and park bike combines their most advanced mountain technologies including Gravity Tune, 200mm A.R.T. suspension and an integrated shuttle guard. Latin for gold, the Aurum delivers high-speed control and durability for full days in the park or racing against the clock.
Norco Aurum C7 Framekit
$3,039.00
Poise and grace aren't typically used to describe a blazing DH run, but one ride aboard Norco's Aurum will have you stoked about the refined composure of this speed fiend's character. Precision carbon fiber engineering gives the Aurum's frame loads of stiffness for pinpoint control, while the RockShox Vivid RC2C Coil rear shock returns a supple, planted feel and big-hit capability when you need it most. The Aurum — Latin for “gold” — earned its name by turning the most challenging terrain features into advantages over other riders. Devour steep, gnarly sections with high-speed control and push your limits whether you’re doing park laps or racing against the clock.
Norco Aurum C7.1 Frame
$2,694.23
Poise and grace aren't typically used to describe a blazing DH run, but one ride aboard Norco's Aurum might have you stoked about the refined composure of this speed fiend's character. 27.5-inch wheels provide a quick and stable foundation, while precision carbon fiber engineering gives the Aurum's frame loads of stiffness for pinpoint control. Norco chose to design the Aurum around the real-world benefits of a 7-speed cassette, using 142mm rear axle spacing to optimize the chainline and increase heel clearance, while keeping tighter gear ratios for race-winning runs. The Aurum C7.1 Framekit includes a Fox Float X2 Factory rear shock and Norco 142x12 thru axle.
Norco Aurum C7.1 Frameset
$3,299.00
Norco’s Aurum Carbon 7.1 is here to blast backwoods shuttle runs, laps in the park, and World Cup courses alike. Its super-responsive, lightweight carbon frame uses race-proven geometry to rip corners and maintain stability when tackling some of the nastiest tracks on earth. Norco knows that DH bikes experience some of the roughest riding conditions, so they incorporate Armorlite resin and integrated frame guards throughout to bolster impact resistance, meaning you can focus on taking the fastest line, not necessarily the safest. Norco’s A.R.T. rear suspension with Gravity Tune powers Cane Creek’s insanely adjustable Double Barrel coil shock for a perfect blend of big-hit compliance with pedaling efficiency. Build up the Aurum Carbon 7.1 and get ready for the ride of your life!
Norco Aurum C7.2
$7,399.00
Step up to Norco's Aurum Carbon 7.2 and watch new lines open up all over the mountain. Designed by and for World Cup racers, the Aurum Carbon sails over doubles, floats through rock gardens, and accelerates like a dragster at the Bonneville Salt Flats. Its super-responsive, lightweight carbon frame uses race-proven geometry to rip corners and maintain stability when maching through hacked-out tracks. And because DH bikes experience some of the roughest riding conditions in the world, Norco’s Armorlite resin and integrated frame guards throughout bolster impact resistance, so you can focus on charging the mountain. Heading it all up, RockShox's Boxxer Team fork delivers 200mm of travel to soak up big hits, while Norco’s A.R.T. suspension with Gravity Tune powers a RockShox Vivid RC2C coil shock for the perfect blend of big-hit compliance with pedaling efficiency. DT Swiss EX 471 rims laced to DT 350 hubs are lightweight, sturdy, and ready to rally the gnarliest runs. Delivering 7 speeds of DH-specific gearing is SRAM’s X01 DH drivetrain with a Race Face Respond DH crank, and SRAM’s Guide RS 4-piston brakes help you brake late with confidence. The on-point build is finished off with a Race Face Respond bar and a WTB High Tail DH saddle. Look out new lines, here you come.
Norco Aurum HSP Framekit
$4,299.00
The Aurum HSP was designed with a single purpose: to be the fastest downhill bike Norco has ever made. As an integral bike within Norco’s Race Development Program, the Aurum HSP’s proprietary design was developed and tested by Norco engineering in conjunction with the Norco Factory Racing Team. After a full year of testing and riding, including a complete UCI World Cup Downhill season, the result is a no-compromise DH race machine that delivers superior grip and control, capable of taking on the toughest tracks in the world in pursuit of gold. - Aurum HSP Full Carbon Frame: Lightweight and durable full carbon fiber frame for improved stiffness-to-weight ratio, increased vibration damping and maximum strength - Gravity Tune: Ensures optimal body position and ideal front/rear weight distribution for riders of all sizes to deliver superior handling and control at high speeds - A.R.T. Suspension: The most extreme iteration of Norco’s proven A.R.T. suspension philosophy to date. Optimized for DH race purposes delivering superior grip, support, and control on steep and rough terrain - Adjustable Front Center: Allows riders to make easy adjustments to the bike’s front center and wheelbase length for quick and easy fit and setup tuning - 27.5" or 29” wheels: offering M-XL riders a choice of wheel sizes to further fine-tune handling characteristics based on their riding style
Norco Aurum HSP1
$9,499.00
The Aurum HSP was designed with a single purpose: to be the fastest downhill bike Norco has ever made. As an integral bike within Norco’s Race Development Program, the Aurum HSP’s proprietary design was developed and tested by Norco engineering in conjunction with the Norco Factory Racing Team. After a full year of testing and riding, including a complete UCI World Cup Downhill season, the result is a no-compromise DH race machine that delivers superior grip and control, capable of taking on the toughest tracks in the world. The Aurum HSP1 rides on a RockShox Boxxer Air fork paired with a custom-tuned Super Deluxe RC Coil shock for absolute confidence when charging through increasingly difficult DH courses. SRAM's X01 DH 7-speed drivetrain puts precise gearing at your fingertips, while Code RSC 4-piston brakes help you make your fastest times with excellent modulation and power. A DT Swiss EX 511 wheelset, Deity handlebar and stem combo, and E13 LG1+ chainguide complete this race-ready rig.
Norco Aurum HSP2
$6,499.00
The Aurum HSP was designed with a single purpose: to be the fastest downhill bike Norco has ever made. As an integral bike within Norco’s Race Development Program, the Aurum HSP’s proprietary design was developed and tested by Norco engineering in conjunction with the Norco Factory Racing Team. After a full year of testing and riding, including a complete UCI World Cup Downhill season, the result is a no-compromise DH race machine that delivers superior grip and control, capable of taking on the toughest tracks in the world. The Aurum HSP2 rides on a RockShox Boxxer RC fork paired with a custom-tuned Super Deluxe RC Coil shock for absolute confidence when charging through increasingly difficult DH courses. SRAM's GX DH 7-speed drivetrain puts dependable shifting at your fingertips, while Code R 4-piston brakes have great lever feel and tons of power to help you make your fastest times. Wide WTB rims and Maxxis Minion tires, a Race Face bar, and stem combo, and E13 LG1+ chainguide complete this race-ready rig.
Norco Bigfoot 1
$1,799.00
The aptly named Bigfoot fat bike gives you all-seasons access to exploring trails by bike, thanks to monster-truck like tires that float over sand and snow alike. A 6061 aluminum frame makes this beast nimble and responsive, and Norco's Gizmo system keeps cables rattle-free and tidy with internal routing. The Bigfoot 1 build brings satisfying simplicity to the fat bike game for reliability in all conditions. SRAM Level hydraulic disc brakes ensure plenty of stopping power, while the SRAM NX 1x11 drivetrain puts a wide range of gearing at your fingertips so you can climb your way over any obstacle that dares to stand in your path. And, with a TransX dropper post to keep your center of gravity low, ripping through rock-strewn descents and railing fast corners becomes second-nature fun.
Norco Bigfoot 1
$1,899.00
With its lightweight, double-butted X6 6061 aluminum frame, disc brakes and clearance for up to 5.0” tires, the Bigfoot stands for cycling versatility in any terrain and season. From snow lines to sand rides, the Bigfoot provides incredible traction and control and proves that there’s no off-season for fat bikes. Norco designed the Bigfoot to be a fun, reliable, all-season fat bike that also won't break the bank. It features SRAM's reliable NX drivetrain with a Race Face Ride crankset and Level hydraulic brakes for plenty of stopping power. A stock 130mm TranzX YSP18 dropper post and Schwalbe Jumbo Jim Performance 26 x 4.8" tires round out the build.
Norco Bigfoot 2
$1,299.00
With its lightweight, double-butted X6 6061 aluminum frame, disc brakes and clearance for up to 5.0” tires, the Bigfoot stands for cycling versatility in any terrain and season. From snow lines to sand rides, the Bigfoot provides incredible traction and control and proves that there’s no off-season for fat bikes. An 11-speed SRAM NX drivetrain provides all-day reliability, while the trail is smoothed out with stock 26 x 4.9" tires.
Norco Bigfoot 6.1
$1,974.95
What would Bigfoot ride? Most likely a versatile, go-anywhere bike. Something like Norco's Bigfoot 6.1. This fat bike sports an aluminum frame and carbon fork for a mythical ride quality, and features a super low standover across the whole size range. On 80mm-wide Sun Mulefut rims and 4.0-inch Schwalbe Jumbo Jim tires, roots, rocks, sand, and mixed conditions are mere afterthoughts as you float down your favorite trail or deeper into the woods. Ten speeds from the Shimano SLX drivetrain help you haul uphill or down, and count on the SRAM DB5 hydraulic disc brakes to supply smooth, reliable braking when you need it the most. Top it off with a high quality saddle, handlebar, and stem from Norco and set out in search of the mythical Bigfoot, if for no other reason than to tell him that you've got a Bigfoot, too.
Norco Bigfoot VLT 1
$5,699.00
The Bigfoot VLT 1 will elevate your expectations of an electric fat bike. With handling built to satisfy the demands of the most discerning rider — it shreds like Norco's world class MTBs — and its seamless integration of the latest in e-bike technology, the Bigfoot VLT 1 is built to perform on any year-round riding adventure imaginable. Norco developed the Bigfoot VLT 1 with thoughtful features and carefully selected components to complement its decidedly modern geometry and handling. The Manitou Mastodon Pro suspension fork offers 100mm of cold-weather-compatible travel, while matching the frame's generous clearance for the 4.8” tubeless compatible tires and rims. The best-in-class Shimano STEPS E8000 drive unit will extend the ride and give you the push you need to get through the tough stuff. The protected seat tube charging port allows easy access and quick charging of the 630Wh battery, which has been cold-weather tested to ensure you can ride year-round with confidence. Thanks to the features and attention to detail built-in, and your desire to ride the unridable, the Bigfoot VLT 1 is the electric fat bike that you'll forget is an electric fat bike until you realize just how far it's taken you.
Norco Bigfoot VLT 2
$4,199.00
The Bigfoot VLT 2 will elevate your expectations of an electric fat bike. With handling built to satisfy the demands of the most discerning rider — it shreds like Norco's world class MTBs — and its seamless integration of the latest in e-bike technology, the Bigfoot VLT 2 is built to perform on any year-round riding adventure imaginable. Norco developed the Bigfoot VLT 2 with thoughtful features and carefully selected components to complement its decidedly modern geometry and handling. The simplicity and lightweight of the suspension-corrected aluminum fork allows the 4.8” Schwalbe tires to soak up the bumps, but if you want to add suspension later, it won't upset the handling. The best-in-class Shimano STEPS E7000 drive unit will extend the ride and give you the push they need to get through the tough stuff. The protected seat tube charging port allows easy access and quick charging of the 500Wh battery, which we've cold-weather tested to ensure you can ride year-round with confidence. Thanks to the features and attention to detail built-in, and your desire to ride the unrideable, the Bigfoot VLT 2 is the electric fat bike that you'll forget is an electric fat bike until you realize just how far it's taken you
Norco Blaster 14
$319.00
You'll wonder whether you got your kid a bike or a rocket ship when they take off on Norco's Blaster. This sweet bike features Norco's great-riding aluminum frame that will withstand the bumps and jumps of neighborhood riding. Plus, with its comfortable seat, wide, 14-inch tires, and powerful linear-pull brakes, it's ready for action.
Norco Charger 1
$1,799.00
The Charger invites you to explore new trails and discover new destinations. Available in 650B or 29" options, the Charger is designed for serious fun on the trails: pedal to the top of the hill with ease, rip along and ride down the other side with confidence. The Charger is a fun-loving, trail-ready bike that you can build your skills and your fitness with. Less weight combined with increased strength and stiffness means you can descend faster, climb better, and have more fun!
Norco Charger 1
$1,499.00
Climb mountains, ride trails, but most of all, just get out there and enjoy the outdoors aboard the Norco Charger 1. This aluminum hardtail has 100mm of front suspension to smooth rough singletrack and give you the confidence to let it rip down fast and flowy descents. The 1x11 drivetrain keeps weight low and the handlebar uncluttered while providing snappy shifting. Norco includes SRAM Level hydraulic disc brakes for dependable stopping power, and finishes this build with a smart mix of parts to create a high-value cross-country bike that's all about having fun on two wheels.
Norco Charger 2
$1,199.00
Climb mountains, ride trails, but most of all, just get out there and enjoy the outdoors aboard the Norco Charger 2. This aluminum hardtail has 100mm of front suspension to smooth rough singletrack, giving you the confidence to let it rip down fast and flowy descents. The 20-speed drivetrain keeps weight low and the handlebar uncluttered while providing snappy shifting. Norco includes Shimano hydraulic disc brakes for dependable stopping power and finishes this build with a smart mix of parts to create a high-value cross-country bike that's all about having fun on two wheels.
Norco Charger 2
$1,349.00
The Charger invites you to explore new trails and discover new destinations. Available in 650B or 29" options, the Charger is designed for serious fun on the trails: pedal to the top of the hill with ease, rip along and ride down the other side with confidence. The Charger is a fun-loving, trail-ready bike that you can build your skills and your fitness with. Less weight combined with increased strength and stiffness means you can descend faster, climb better, and have more fun!
Norco Charger 2 Women's
$1,349.00
The Charger invites you to explore new trails and discover new destinations. Available in 650B or 29" options, the Charger is designed for serious fun on the trails: pedal to the top of the hill with ease, rip along and ride down the other side with confidence. The Charger is a fun-loving, trail-ready bike that you can build your skills and your fitness with. Less weight combined with increased strength and stiffness means you can descend faster, climb better, and have more fun!
Norco Charger 2.1
$879.00
Take your favorite youngster out for some trail taming on Norco's Charger 2.1. This bike sports a lightweight aluminum frame, sturdy 20-inch wheels, and quality components across the board. They'll love the 50mm-travel suspension fork that tames the bumps, the 1x8 Shimano drivetrain that makes the hills easy, and the sure-stopping hydraulic-disc brakes for control and safety.
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